“Charger” is a three-episode animated mini-series designed for the mobile app of the same name. Charger app is designed to facilitate buying call credit for mobile phones in the fastest way possible. After conducting thorough marketing research by our team and studying the statistics provided by the customer, we found out that this application has some formidable and wealthy rivals who are already in a running for a ferocious game of competition with each other using highly expensive prizes to lure customers towards themselves. Therefore, we decided to run a campaign of product placement via storytelling and a group of likeable characters to establish the brand in the market. Our main goal was to increase the “heart share” of the product among customers and users. The main slogan of the campaign was the phrase “Your stories won’t remain unfinished” and we feel honored to say that it was a very successful campaign. We based our main concept on the nature of the product itself and from there we could explain one of the primary features of the product in each episode. This model of advertising (Product placement during storytelling episodes) are best suited for creating viral videos in social media. The intrigue of the stories, their comic tone and the popularity of characters were key to its success, which eventually led to an increased rate of brand loyalty. The animated mini-series were produced completely from start to finish at Singow, using digital painting technique.