irancell
This single part animation was designed for MTN Irancell`s (The Iranian branch of MTN
telecommunicating company) “A 700 million wish”. The campaign`s slogan was :”It only takes one
SIM card to make your 700 million wish come true!”. Irancell`s brand color is yellow. The
animation was produced using digital painting technique. The ad shows a group of characters who
feel incomplete until they find a yellow line. (in Farsi language the word line or khatt also
means SIM card.) The symbolic use of line helped us to take a minimal approach and quickly
engage the audience and resulted in over 1.5 million views in platforms such as Instagram and
Telegram.