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This single part animation was designed for MTN Irancell`s (The Iranian branch of MTN telecommunicating company) “A 700 million wish”. The campaign`s slogan was :”It only takes one SIM card to make your 700 million wish come true!”. Irancell`s brand color is yellow. The animation was produced using digital painting technique. The ad shows a group of characters who feel incomplete until they find a yellow line. (in Farsi language the word line or khatt also means SIM card.) The symbolic use of line helped us to take a minimal approach and quickly engage the audience and resulted in over 1.5 million views in platforms such as Instagram and Telegram.

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