This animation project was produced by request of NNFTRI, (Iranian National Nutrition & Food Technology Research Institute) and its aim was to raise awareness and improve the pregnant women`s nutrition and general health, and encourage the consummation of milk. The customer wanted to have a quick and influential campaign and we were aware of the risks of a direct strategy fora campaign like this. Therefore, we took a minimalist approach, showing the process of a human growing up, from being a fetus until reaching adulthood, and tried to underline the importance of consuming milk without being overly assertive.
This project was produced using a mixture of two techniques of digital painting and stop-motion.